BOSS KIMBAP Brand Identity
보스김밥의 로고는 하나 하나 독립된 밥알들이 서로 엉기고
달라붙어 김밥의 기초가 되는 뭉쳐진 밥을 시각화합니다.
또한 서로 다른 단어인 BALANCE, ORGANIC, STRONG,
SYNERGY가 모여 하나의 BOSS가 됨을 나타냅니다.
The BOSS Kimbap logo symbolizes grains of rice—each
independent—coming together to form the very
foundation of kimbap.
It also reflects how distinct values—Balance, Organic,
Strong, and Synergy—unite as one to embody BOSS.
CARROT ORANGE
PANTONE 1585C
C0 M80 Y96 K0
R241 G90 B39
RICE IVORY
PANTONE 475C
C4 M90 Y21 K0
R243 G227 B201
EGG YELLOW
PANTONE 1235C
C0 M31 Y98 K0
R253 G183 B24
VEGETABLE GREEN
PANTONE 3501C
C75 M7 Y98 K0
R243 G227 B201
BOSS KIMBAP Logo - Orange Background
BOSS KIMBAP Logo - Ivory Background
BOSS KIMBAP Logo - Yellow Background
BOSS KIMBAP Logo - Green Background
Decorative PatternDecorative Pattern
Decorative Pattern Decorative Pattern